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Mobile billboards boost name recognition 15 times greater than any other form of advertising, according to the European Outdoor Advertising Association. As the truck travels through different routes and locations, it exposes the brand to a larger audience.
LED mobile billboard advertising has shown strong potential for engaging consumers and driving brand recall. According to research, DOOH (Digital-Out-Of-Home) ads can reach up to 70% unaided ad recall, and they have been found to increase purchase intent by up to 17% (source: Outsmart).
Around 65% of consumers have engaged with DOOH (Digital-Out-Of-Home) ads using their smartphones, and 42% have taken action as a result of seeing a DOOH ad (source: Nielsen).
Dynamic and Eye-Catching: LED mobile truck billboards utilize vibrant and high-resolution LED displays that can showcase dynamic content. They are highly visible and have an ability to display moving images, videos, and animations that makes them a highly attention-grabbing medium.
LED digital mobile truck billboards provide flexibility in terms of content and messaging. Advertisers can easily update and change their ads allowing for timely and relevant messaging. This flexibility is especially useful for time-sensitive promotions, events, or any changes in the advertising campaign.